Tourism Industry

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  • How to get started as a professional (paid) speaker

    Sheila's Guide
    Sheila Scarborough
    13 May 2015 | 9:05 pm
    Speaking at an international travel technology conference in Kerala, India in 2013. I had just finished threading a microphone wire through my top in front of a room full of mostly men – be ready for anything as a speaker. Although I’ve been a speaker on social media for tourism for years, I vividly remember getting started and the things that made me scratch my head. When someone asked in a LinkedIn Group about becoming a pro speaker, this is the advice that I shared…. What Do You Speak About? First I had to decide what sort of expertise I had that would translate into a 45…
  • Marseille Travel Massive 28 Mai 2015

    Hotel i Tour - Cabinet d’ingénierie etourisme
    claude Benard
    21 May 2015 | 11:50 am
    MARSEILLE TRAVEL MASSIVE Full datetime event: Thursday, May 28, 2015 From 18:30 to 22:30 Location La Boate « Petite Fabrique d’Innovation Internationale » La Boate (Petit Fabrique d’Innovation Internationale) 35 Rue de la Paix Marcel Paul, 13001 Marseille Phone: 09 54 24 09 15 Parking place Estienne d’Orves  — Bonjour,Votre programme du comptoir du etourisme / Marseille Travel MassiveJeudi 28 Mai à La Boate (Petit Fabrique d’Innovation Internationale) 35 Rue de la Paix Marcel Paul, 13001 Marseille Phone: 09 54 24 09 15 Parking place Estienne…
  • Online DNA – how TripAdvisor puts reviews under the microscope

    Tnooz
    Linda Fox
    28 May 2015 | 6:31 am
    For years TripAdvisor has kept how it vets its reviews a closely guarded secret, prompting calls for verified reviews and column inches from the media on supposed mistreated hotels. Now, the review giant is shedding a little more light on how it keeps the boosters, vandals and optimizers at bay. The company feels strongly about the verified reviews route and says it believes its scale of the reviews is what maintains its content integrity and that verified reviews are still open to manipulation. The process it takes follows a general pattern – review is submitted and goes through an…
  • The Hubris of "The Party"

    Bill Geist's Zeitgeist
    Bill Geist's Zeitgeist
    28 May 2015 | 6:12 am
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  • Going to Niagara Falls to see something quite new and amazing!

    Canadian and World Tourism
    Jaime Horwitz Rodriguez
    26 May 2015 | 1:32 pm
    On a Niagara Helicopters chopper during a recent visit to Niagara.Tomorrow I will be attending a very special event that Niagara Helicopters is putting together as part of Canada's Rendez-vous tourism market place. I am honored to be an invited guest of Niagara Helicopters. The Helicopter Ride over the Falls is my favorite activity in Niagara. I never get tired of it. Tomorrow will be special and I can't wait to blog about it in the very near future. Stay tuned...
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    Sheila's Guide

  • How to get started as a professional (paid) speaker

    Sheila Scarborough
    13 May 2015 | 9:05 pm
    Speaking at an international travel technology conference in Kerala, India in 2013. I had just finished threading a microphone wire through my top in front of a room full of mostly men – be ready for anything as a speaker. Although I’ve been a speaker on social media for tourism for years, I vividly remember getting started and the things that made me scratch my head. When someone asked in a LinkedIn Group about becoming a pro speaker, this is the advice that I shared…. What Do You Speak About? First I had to decide what sort of expertise I had that would translate into a 45…
  • What is SXSW Interactive?

    Sheila Scarborough
    12 Mar 2015 | 9:44 pm
    Cover of SXSWi 2007 print conference guide (photo by Sheila Scarborough) It is that time of year here in central Texas. Time for “South by.” SXSW. South by Southwest in Austin, Texas. “The thing that ate the month of March.” There are three parts to the SXSW festival – Interactive, Film, and Music. Many only know about the well-publicized Music portion (which is indeed a huge deal) but in fact the Interactive/technology part of the event draws the most attendees – 30,000+ in 2014, with the same number or more expected this year in 2015. Some think of it as…
  • Travel media resources to share with your customers

    Sheila Scarborough
    26 Feb 2015 | 1:34 pm
    Magazine rack; so many choices for content! (photo courtesy Cathy Stanley-Erickson on Flickr CC) While putting together a presentation for the ETC (Educational Travel Community) conference in Boston, I was asked by the organizers to create a list of 15 travel-related resource sites that tour operators, tour suppliers, alumni group travel organizers, and others could monitor for current items of interest, and then share with their email and social media audiences. Useful content that you share is content that YOU don’t have to create. It’s a time-saver and it’s also helpful…
  • What does success look like?

    Sheila Scarborough
    31 Dec 2014 | 6:06 pm
    You have the same 24 hours as Beyonce mug by Sweaty Wisdom on Etsy (photo by Sheila Scarborough) If success here at the start of a new year means “Email Inbox Zero,” or a blog and email newsletter editorial calendar already completed, or all unfiled piles of paper gone from my house, or a nice set of year-long personal and professional goals taped to the bathroom mirror….well, then I am going back to bed. Visualizing who you want to be and what you want your ideal life to look like is a great way to stay focused on life’s journey. It’s similar to athletes who…
  • Travel Post Friday: Church of Country Music takes a close-up

    Sheila Scarborough
    19 Dec 2014 | 8:13 pm
    Close-up at night, looking outside from one of the former church windows at Ryman Auditorium in Nashville (photo by Sheila Scarborough) This is one of the windows in the “Church of Country Music,” the Ryman Auditorium in Nashville. It is the winter home of the Grand Ole Opry music show, and many would say that the Ryman is its spiritual home, too. My full post about taking in an Opry performance at the Ryman is on the Perceptive Travel Blog, but I had so much fun playing with my phone’s Macro/close-up setting on this photo that I thought I’d share it here (it was…
 
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    Hotel i Tour - Cabinet d’ingénierie etourisme

  • Marseille Travel Massive 28 Mai 2015

    claude Benard
    21 May 2015 | 11:50 am
    MARSEILLE TRAVEL MASSIVE Full datetime event: Thursday, May 28, 2015 From 18:30 to 22:30 Location La Boate « Petite Fabrique d’Innovation Internationale » La Boate (Petit Fabrique d’Innovation Internationale) 35 Rue de la Paix Marcel Paul, 13001 Marseille Phone: 09 54 24 09 15 Parking place Estienne d’Orves  — Bonjour,Votre programme du comptoir du etourisme / Marseille Travel MassiveJeudi 28 Mai à La Boate (Petit Fabrique d’Innovation Internationale) 35 Rue de la Paix Marcel Paul, 13001 Marseille Phone: 09 54 24 09 15 Parking place Estienne…
  • Le etourisme chinois est un tsunami

    claude Benard
    7 Mar 2015 | 11:41 am
      Le eTourisme chinois est un tsunami et provoque la désintermédiation de nombreux acteurs ! Mais il offre aussi des belles opportunités ! Un exemple a lire dans mon post dans le blog de Voyage en Multimédia, le salon du eTourisme en France : la disruption des réseaux sociaux de chat sur Mobile, cas avec WeChat.  Priceline, le holding coté au Nasdaq et qui est propriétaire de Booking.com à investit 500 millions de dollars USD dans CTrip la plus grande agence de voyage en ligne de Chine. Les 2 bases de données de stocks d’hôtels sont interfacées Ce qui veut dire en clair et…
  • Interview de EURAIL.COM : clientèle touristes chinois individuels en Europe

    claude Benard
    14 Jul 2014 | 9:12 am
    Une vidéo / interview de Eurail.com qui décrit bien les actions qu’ils ont mis en oeuvre pour mieux capter et servir la clientèle individuelle des touristes chinois qui se developpe partout dans le monde, et bien sûr aussi en Europe. Eurail.com a remporté récemment un Gold CTW Awards dans la category Product Innovation décerné par le COTRI lors du salon COTTM d’Avril à Beijing. PS : la vidéo est sur Youku, hébergée en Chine, cela prend un peu de temps à se loader ! Quelques mots sur Eurail.com Eurail.com vends en ligne des pass pour les trains en Europe et ceci pour…
  • HoteliTour interview : Europe’s travel industry should become more Chinese-friendly

    claude Benard
    25 May 2014 | 11:09 am
    COTRI China Outbound Tourism Research Institute. Le COTRI China Outbound Tourism Research Institute est le premier institut de recherche indépendant dans le monde pour l’information, la formation, l’évaluation de la qualité, la recherche et le conseil ayant trait au marché chinois émetteur du tourisme. Depuis 2004 COTRI a soutenu des acteurs régionaux, nationaux et internationaux du tourisme privé et public et des détaillants locaux partout dans le monde. Le siège social du COTRI est situé à Heide / Allemagne, avec des bureaux chinois à Beijing, Shanghai et Guangzhou et un…
  • Newsletter AVRIL 2014 du COTRI China Outbound Tourism Research Institute

    claude Benard
    11 May 2014 | 9:17 am
    COTRI China Outbound Tourism Research Institute. Le COTRI China Outbound Tourism Research Institute est le premier institut de recherche indépendant dans le monde pour l’information, la formation, l’évaluation de la qualité, la recherche et le conseil ayant trait au marché chinois émetteur du tourisme. Depuis 2004 COTRI a soutenu des acteurs régionaux, nationaux et internationaux du tourisme privé et public et des détaillants locaux partout dans le monde. Le siège social du COTRI est situé à Heide / Allemagne, avec des bureaux chinois à Beijing, Shanghai et Guangzhou et un…
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    Tnooz

  • Online DNA – how TripAdvisor puts reviews under the microscope

    Linda Fox
    28 May 2015 | 6:31 am
    For years TripAdvisor has kept how it vets its reviews a closely guarded secret, prompting calls for verified reviews and column inches from the media on supposed mistreated hotels. Now, the review giant is shedding a little more light on how it keeps the boosters, vandals and optimizers at bay. The company feels strongly about the verified reviews route and says it believes its scale of the reviews is what maintains its content integrity and that verified reviews are still open to manipulation. The process it takes follows a general pattern – review is submitted and goes through an…
  • Retailing is not just for airlines

    Martin Cowen
    28 May 2015 | 5:50 am
    Cruise lines, loyalty schemes and train operators can benefit from merchandising technologies and techniques just as much as airlines, says OpenJaw Technologies. Airlines are the driving force behind the merchandising and retailing zeitgeist. Amadeus’ oft-quoted figure – that ancillary sales can bring in an additional $130 billion revenues for airlines by 2020 – is compelling. But other travel providers are also invited to the retailing party and some of them are there already. There is no easily accessible research which shows how much additional revenue is up for grabs in…
  • Could brainwaves be the key to understanding and mitigating pilot error?

    Nick Vivion
    28 May 2015 | 5:36 am
    Technology is pervasive throughout the flight experience — so why not use it to analyze pilots’ brainwaves to understand how they respond to stress and thus mitigate pilot error? In a bid to understand just how their brains function while flying, scientists in France, the U.S., and Japan are working together to test pilots as they fly. Taking a cue from neuroscience, nodes are attached to a pilot’s head in order to measure brain responses throughout the flight cycle. The first phase was carried out on a simulator, rather than an actual real-world test, and also measures heart…
  • GoEuro debuts multi-modal search app, 3mundi gets smart, Ryanair upgrades app, and more…

    Tnooz
    28 May 2015 | 2:25 am
    This is a roundup of product news and announcements for travel DEVICES in tourism and hospitality for May 2015. Thursday 28 May 2015: GoEuro launches multi-modal app The air, train and coach search specialist will make the app available for both Apple and Android devices, giving users access to 160 ground providers and global airlines. The app will initially work in eight countries around Europe and include point-to-point search for 33,000 train stations, coach terminals and airports across the continent. Friday May 22: 3Mundi works with PATH on travel itinerary app 3Mundi has worked…
  • Desktop travel bookings tipped for rapid drop, mobile becoming booking mainstay

    Nick Vivion
    28 May 2015 | 12:59 am
    SITA has released the results of its latest Passenger IT Trends survey, showing rising use of mobile apps for check-ins and a continued reliance on self-service fueled by technology. The survey is one of the most extensive in the world, spanning 17 countries and 76% of passenger air traffic. The most stark change is how rapidly face-to-face has dropped for both booking and check-in. The traditional means of engaging with airline reps has been replaced by a surge in mobile device usage. Given the growing size of mobile phone screens, such as the iPhone 6 and 6 Plus, there’s a more…
 
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    Bill Geist's Zeitgeist

  • The Hubris of "The Party"

    Bill Geist's Zeitgeist
    28 May 2015 | 6:12 am
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  • Illinois Fights Back

    Bill Geist's Zeitgeist
    27 May 2015 | 7:14 am
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  • Fact Checking that Misses the Point

    Bill Geist's Zeitgeist
    26 May 2015 | 5:06 am
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  • Home

    Bill Geist's Zeitgeist
    22 May 2015 | 6:37 am
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  • The Case for Complete Content Calendaring

    Bill Geist's Zeitgeist
    21 May 2015 | 4:32 am
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    Canadian and World Tourism

  • Going to Niagara Falls to see something quite new and amazing!

    Jaime Horwitz Rodriguez
    26 May 2015 | 1:32 pm
    On a Niagara Helicopters chopper during a recent visit to Niagara.Tomorrow I will be attending a very special event that Niagara Helicopters is putting together as part of Canada's Rendez-vous tourism market place. I am honored to be an invited guest of Niagara Helicopters. The Helicopter Ride over the Falls is my favorite activity in Niagara. I never get tired of it. Tomorrow will be special and I can't wait to blog about it in the very near future. Stay tuned...
  • Stockholm at Last! #TBEX2016 and my bucket list.

    Jaime Horwitz Rodriguez
    18 May 2015 | 9:53 am
    Many things can happen in the span of 14 months. We can't guarantee the future, but if you fail to plan, then plan to fail.I am finally planning a trip to one of my bucket list destinations: Stockholm, Sweden. If all goes well, I will be there for about a week in July, 2016!TBEX 2016STOCKHOLMStockholm has been on my Top 5 destinations to visit for many years (of those places I've never seen, but want to - and I'm very fortunate to say, there aren't many). Turns out my wife is not interested in Sweden, so it's not on our list of Holiday destinations. In comes TBEX, the largest travel bloggers…
  • The Crazy Horse de Paris may or may not be what you think it is!

    Jaime Horwitz Rodriguez
    7 May 2015 | 8:30 am
    Only thing I don't like about The Crazy Horse is the faux Mountie outsideHave you heard of The Crazy Horse de Paris?  I will definitely date myself here, but I was there one time before in 1979! I think my Father was the one who told me about it, so when I was in Europe for the first time, I said to myself I would try to go. And so I did. I remember 2 things over the years. Ok 3 things, but can't mention the 3d one here. I remembered that the place was small with a small stage. Not at all like the Lido or the Moulin Rouge with their Vegas kind of stages. And I remember that all the women…
  • City Wonders day tour of the Eiffel Tower with River Seine Cruise II. Review.

    Jaime Horwitz Rodriguez
    6 May 2015 | 6:43 am
    After visiting the Eiffel Tower with Carolina, the friendly and knowledgeable tour guide from City Wonders, we embarked on our short cruise of the River Seine aboard a comfortable boat, one of the many, many boats you can see on any day in Paris taking tourists to see the sights along the river.From the Eiffel Tower we could see our boat. City Wonders tours. Photo: Canadian and World Tourism BlogWe were very lucky during our visit to Paris in April 2015. Every day we spent in the city of lights was sunny with blue skies (7 days in total). This day was no exception. It was a perfect morning,…
 
 
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    tourism industry news - Google News

  • Abu Dhabi's tourism industry heads to US on three-city roadshow - gulfnews.com

    28 May 2015 | 4:07 am
    Abu Dhabi's tourism industry heads to US on three-city roadshowgulfnews.comAbu Dhabi: Abu Dhabi's tourism industry is embarking on a four-day, three-city roadshow in North America next week as it looks to build on increasing inbound tourism from the continent. Led by Abu Dhabi Tourism and Culture Authority, TCA Abu Dhabi, ...and more »
  • Ban on mankinis helps to revive Cornish town's tourism industry - Plymouth Herald

    28 May 2015 | 1:37 am
    Plymouth HeraldBan on mankinis helps to revive Cornish town's tourism industryPlymouth HeraldA BAN on mankinis has resulted in a boost for a popular Cornish tourist resort, according to community leaders. Newquay has banned the bizarre swimwear, made famous by comedian Sacha Baron Cohen's character Borat, and police officers say their ...Resort bans mankinis resulting in 'miraculous improvements' in the tourism North Devon Journalall 41 news articles »
  • Dept denies ignoring tourism industry on new visa rules - Eyewitness News

    27 May 2015 | 10:59 pm
    Eyewitness NewsDept denies ignoring tourism industry on new visa rulesEyewitness NewsBut the tourism industry has claimed the department had refused to consult with them and only issued standard operating procedures last week. The department's Mayihlome Tshwete said, “Their expectation of a consultation is one that has their desired ...Expect visa chaos, warns AsataIndependent OnlineUnabridged birth certificate: Local travel industry 'expecting chaos'News24New visa regulations for parents travelling with children will have disastrous SA PROMO MagazineeTurboNewsall 39 news…
  • Challenges for SA's tourism industry - InDaily

    27 May 2015 | 6:39 pm
    InDailyChallenges for SA's tourism industryInDailyTOURISM | Encouraging visitors to South Australia to venture beyond Adelaide, and ensuring the state is associated with more than just wine, are among key challenges faced by the tourism industry. Speakers at an SA Tourism Industry Council tourism ...and more »
  • Tourism industry slams Taj ticket price hike proposal - Times of India

    27 May 2015 | 10:26 am
    Tourism industry slams Taj ticket price hike proposalTimes of IndiaAgra: The tourism industry in Agra is up in arms with reports of the Union tourism ministry contemplating a hike in Taj Mahal entry tickets. The ministry is believed to be mulling the option of increasing the ASI's ticket price from Rs 10 to Rs 40 for and more »
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    *Star In The Margin

  • Marketing Simplified

    [Your Name Here]
    20 May 2015 | 3:49 am
    The work that gets noticed and gets talked about changes lives for the better. So do things that matter…ignore everything else. The best way to spread the word about your work is through other people…people willing to go on a crusade with you about what you’re doing. And the only way to build a tribe of loyal raving fans is to develop trust…by sharing the purpose of your work through personal connections and by keeping your promises. Simple ideas…really hard work.   
  • Innkeeping Isn't Reserved for an Inn

    [Your Name Here]
    20 Apr 2015 | 4:22 am
    This from one our local self storage facilities...proves that everyone can be an Innkeeper. It's a simple choice really. Decide that care matters...and do it.
  • Sucking Down

    [Your Name Here]
    10 Jan 2015 | 5:20 am
    Really enjoyed this recent Tom Peters quip...An effective brand you knows "sucking DOWN" is 10-100X more important than "sucking up." It reminded me of the single most important life lesson I've learned in my adult time on the planet. Pandering to those above you (or to yourself) is never as effective as investing in the development of healthy relationships with your peers, team member and family. This is where leadership starts...and ends.  
  • Happy New Year...Now Go Learn

    [Your Name Here]
    1 Jan 2015 | 5:34 am
    In the course of my work I'm often asked what sort of education is best which is usually a clever disguise for wanting to know if a college degree is worth pursuing. Well, that's really hard to say. An institutional product like college education is just like any other thing or service we buy. It has varying levels of value depending on your goals, values and world view. There is no one answer that fits everyone. I know that's the system we've been taught (or conditioned or even bullied) to believe in. But it simply isn't that simple...anymore. We grew up believing that if we had the money or…
  • Create or Consume...it's a matter of choice

    [Your Name Here]
    27 Oct 2014 | 5:36 am
    Generally speaking I tend to busy myself with creating stuff or experiencing new things. And I actively limit consumption, particularly of the media sort. In that vein I only pay attention to those I trust and care about. So the chances of me tuning-in to the morning news is highly unlikely (here's a better explanation of this effect). Technology makes it easier than ever to fall into this trap...to consume vs. create. Technology also makes it possible to connect with anyone, anywhere at virtually anytime. It's a remarkable point in history. You can learn anything from whomever you want. You…
 
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    The Travel Word

  • The Fight Against Human Trafficking: A Visit to the Indian Border with Maiti Nepal

    editor
    25 May 2015 | 8:53 am
    EDITOR’S NOTE: This article was written before the devastating earthquakes that hammered Nepal. It was intended for publication at a time when the additional burdens of recovery from natural disaster were not foremost in everyone’s mind. Although it doesn’t address the specifics of these pressing needs, it still addresses a concern of critical importance, as times like these are when predators step up their work taking advantage of the weak. It is a time when girls are most at risk. We stood at the border between India and Nepal surrounded by a cacophony of sounds and…
  • The Homestay Initiative in Malawi: Appreciating Local Culture

    editor
    23 Feb 2015 | 4:15 am
    The Responsible Safari Company (RSC) and Youth for Development and Productivity (YODEP) are in the process of designing a Homestay Initiative through which guests can experience authentic village life in Malawi. The hope is that through guests experiencing day-to-day life and taking part in traditional customs, local people will appreciate the importance of safeguarding their cultural practices and traditions, despite the speed with which the world is changing around them. It will also be an income-generating activity for YODEP, sponsored by RSC. At the same time, guests will learn about…
  • How Independent Hotels Can Get a Free Digital Marketing HealthCheck

    editor
    16 Feb 2015 | 8:16 am
    Digital marketing for hotels is complex. In an ideal world, every hotel would welcome all online bookings directly through its website, mobile website or Facebook page. Unless the hotel is the only one in town, though, the reality is decidedly different, so most hotels use third-party distributors like OTAs (online travel agency) or GDS (global distribution system) networks to complement their direct sales efforts. The trick is to establish a good balance between them. The Hotel Link Solutions HealthCheck service is free and provides a scored report for accommodations using 55 separate…
  • Every Rhinoceros Matters, Whether #JustOneRhino or Another

    editor
    24 Jan 2015 | 1:15 pm
    This post is written as our contribution to the #JustOneRhino fundraising campaign. It benefits the ambitious and very expensive Rhinos Without Borders goal of translocating no fewer than 100 rhinoceros from South Africa to Botswana by mid-2015. For more about the #JustOneRhino campaign, including how you can make a donation and the $30,000 in raffle prizes on offer to all generous benefactors, please see below. The only roadside clue that, hidden deep in the bush, is the Ziwa Rhino Sanctuary, the home to Uganda’s only rhinoceros. Photo courtesy of Ethan Gelber There’s one place…
  • Adventures Less Ordinary: Getting an Accurate Snapshot of Travel Generosity

    editor
    15 Dec 2014 | 4:30 am
    This post is part of my Editor’s Note in Adventures Less Ordinary: How to Travel and Do Good, a free guide to mindful adventures. Drawing on the combined expertise of two dozen leading voices advocating for travel that makes a difference, it is a guide for compassionate people seeking the ultimate adventure – one guided as much by the good you give as the good you get. To order your copy, enter your email address in the form directly below. When photographing an object in motion, you have three principal options: use an incredibly fast shutter speed for a crisp capture of both the…
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    Small City Branding Around the World

  • Is Your Tourism Marketing Tapping into Visitor Feelings?

    Bill Baker
    21 May 2015 | 1:08 pm
    In my book I have observed how successful places focus on delivering emotional and social benefits. They are concerned by how they will make people feel, rather than relying on boring lists, facts and details. I recently came across similar comments by brand strategist Megan Kent where she said, "Marketers haven't been using all the tools available to them because they assume that consumers make decisions rationally. While the rational, or 'thinking' part of the brain does play a role, it's most often there to simply validate, or put into words a decision that our subconscious mind has…
  • Why is Wayfinding Integral to Place Branding? PART TWO

    Bill Baker
    29 Apr 2015 | 9:44 am
    Last week we considered how a wayfinding system adds to how we interact with locations and its importance to place branding. In order for a wayfinding system to support a brand and provide outstanding experiences at critical touchpoints, a comprehensive brand strategy should firstly be fully developed and ready for implementation before the initial visual concept for wayfinding is explored. The brand platform should inspire all communications, including wayfinding and key experiences. Well-designed wayfinding can be a critical element in creating a successful environment for residents,…
  • How Does Wayfinding Support Place Branding? PART ONE

    Bill Baker
    15 Apr 2015 | 11:16 am
    The primary function of wayfinding is to guide people to places. It has a vital role to play in connecting the physical environment of the destination with the needs and emotions of visitors (as well as residents) who want to be stimulated, entertained, educated and challenged. It should help them recall branded communications that they may have been exposed to before arriving in the area. Wayfinding is important to brand building because it recognizes that our brains respond emotionally first, then logically. In addition to offering ease of navigation, a branded wayfinding system can provide…
  • Whose Place Brand is it Anyway?

    Bill Baker
    29 Mar 2015 | 5:59 pm
    Last week I was reminded of the fragility of place brands and how they need to foster deep community roots from the start of their brand planning process. The marketing manager of a small destination marketing organization (DMO) told me that his city had completed a brand strategy during the past two years which had been well received. But with the arrival of a new Executive Director, they had abandoned the strategy. Fortunately, this was not one of our clients. This discussion brought home to me that from time to time pivotal people who are essential to the vitality of a destination brand…
  • What Can Places Learn About Branding From Disney and Playboy?

    Bill Baker
    29 Mar 2015 | 4:25 pm
    I recently came across an article by Dan S. Kennedy in Entrepreneur that highlighted some of the amazing similarities between Walt Disney and Hugh Heffner in how they went about building the brands for their iconic empires. On the surface, you probably wouldn’t think of including the two in the same sentence, but the reality is that many of their simple branding principles have a lot in common.  They both created worlds, places and destinations of their own. Some of the points of commonality include the use of: - Aspirational benefits- Celebrity endorsements- Emotional benefits-…
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    BookingCounts | RSS Feed

  • How to Find Travel Bloggers to Promote Your Hotel or Tour Business (PR)

    Scott (BookingCounts)
    23 May 2015 | 10:43 am
    Before you go and email travel bloggers with your press releases, the first question to ask is whether you should do so in the first place. This article will cover how to find travel bloggers that are already talking to your target market and hold influence over their vacation decisions. You’ll learn why it is […] The post How to Find Travel Bloggers to Promote Your Hotel or Tour Business (PR) appeared first on BookingCounts.
  • Why Link Your “Book Now” Buttons to Online Travel Agency (OTA) Websites

    Scott (BookingCounts)
    6 May 2015 | 11:50 am
    You want what every hotelier and tour operators wants – to get more direct bookings for your hotel, tours, and vacation activities. Your first goal is to optimize your “Book Now” button for direct booking to avoid paying commissions and “own” the travel shopping experience. Your secondary goal is to optimize for your preferred online […] The post Why Link Your “Book Now” Buttons to Online Travel Agency (OTA) Websites appeared first on BookingCounts.
  • 5 Tips For Writing Descriptive Travel Copy That Converts

    GuestPost
    16 Apr 2015 | 10:09 am
    Travel marketing is driven by images. I’m talking about eye-popping photos, gripping video, tweet-worthy graphics and vivid descriptive text. Yes, I actually mean written text. Just like all those beautiful visuals, well-crafted copy uses the power of imagery to entice travelers. People tend to think in pictures, rather than in words or numbers. So the […] The post 5 Tips For Writing Descriptive Travel Copy That Converts appeared first on BookingCounts.
  • Your Travel Website Is Broken – Listen Up to Fix It

    Scott (BookingCounts)
    7 Apr 2015 | 9:52 am
    What’s wrong with your hotel website? You probably don’t even know and it may be costing you “Book Now” conversions. Whether you are a hotelier, tour operator, or online travel agency, converting as many direct bookings as possible is essential to your business. Here are examples of hotel and tour website mistakes that you should find out about and […] The post Your Travel Website Is Broken – Listen Up to Fix It appeared first on BookingCounts.
  • Top “Get More Bookings” Posts for Hotel Marketers

    Scott (BookingCounts)
    10 Feb 2015 | 9:19 am
    Hospitality marketing sites and blogs are always writing about the latest trend or “trick” to get more bookings. However if you have been following the online hotel marketing space for the last few years, you’ll realize common sense rules still apply. Take care of what’s most important on your hotel website before it negatively impacts […] The post Top “Get More Bookings” Posts for Hotel Marketers appeared first on BookingCounts.
 
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    Fairplex Insider

  • Dogs arrive at Fairplex for Mission Circuit Dog Show

    juan
    22 May 2015 | 1:30 pm
    Without a doubt, dogs have, are and will always be man’s best friend! The Mission Circuit Dog Show, presented by Purina Pro Plan, has finally returned to Fairplex for its annual Memorial Day weekend event. This four-day event runs until Monday … Continue reading →
  • Agriculture & Nutrition Fair Comes to Fairplex

    juan
    16 May 2015 | 10:55 am
    Today is the last day of the annual 48th District Schools’ Agriculture & Nutrition Fair at Fairplex, and we could not be happier to have seen hundreds of students have a great time with their families and friends while on … Continue reading →
  • 2015 Los Angeles International Wine Competition

    juan
    13 May 2015 | 5:27 pm
    The Los Angeles International Wine Competition officially began this morning at our Sheraton Fairplex Hotel and Conference Center. Since its inception, the competition has maintained the highest standards of integrity and professionalism, earning USA Today’s recognition as one of the Top 5 … Continue reading →
  • Upland Lemon Festival Recap

    juan
    27 Apr 2015 | 5:11 pm
    Upland Lemon Festival 2015: The 19th annual Upland Lemon Festival was held in the city’s downtown this past weekend. Residents of the area and lemon lovers from surrounding cities came out to enjoy all of the ‘lemony’ foods, carnival rides, games … Continue reading →
  • L.A. Weekender: Fairplex Happenings

    juan
    17 Apr 2015 | 1:44 pm
    Happy Friday, everyone! We hope you all had a very productive week and that y’all are ready to get the weekend started. If you are like me and don’t have anything planned for this weekend, then please continue reading this … Continue reading →
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    Tourism Exposed

  • 3 of My New Favorite TV Shows

    Kimberly Ramsawak
    22 May 2015 | 8:12 am
    So for those who missed my last blog post, my birthday was on Monday. And I spent the day doing one of my favorite things… Binge watching movies on Netflix. Happily, I was finally able to catch up on some of my favorite popular shows like The Walking Dead and House of Cards, but I... [Continue Reading]3 of My New Favorite TV Shows was first posted on May 22, 2015 at 11:12 am.©2013 "TourismExposed".
  • Today Is My Birthday

    Kimberly Ramsawak
    18 May 2015 | 8:36 am
    Today is my birthday and I turn 39. I know it may be weird to ask for my own birthday gift, but I’m really curious, so here goes… Will you share one specific thing that Tourism Exposed and specifically the Discover Your Travel Career Toolkit has helped you to do? Maybe it was becoming clearer... [Continue Reading]Today Is My Birthday was first posted on May 18, 2015 at 11:36 am.©2013 "TourismExposed".
  • Discover Your Travel Career (New Free Toolkit)

    Kimberly Ramsawak
    3 May 2015 | 4:46 am
    Which area of the travel, tourism and hospitality industry is the best fit for you? How do you break into the industry, find your way and figure out what it is that you really want to do and what you’re really good at? Where and how in the hell do you start? Why is finding... [Continue Reading]Discover Your Travel Career (New Free Toolkit) was first posted on May 3, 2015 at 7:46 am.©2013 "TourismExposed".
  • Working in Travel, Tourism and Hospitality: How to Pick the Right Career Idea

    Kimberly Ramsawak
    1 May 2015 | 6:04 am
    If you’re like me, it can get frustrating to have no ideas (or too many) and not know where to start. So today, in part four of a five-part series, I’ll cover a strategy to generate and test successful career ideas that you can implement today. These frameworks will help you break through the confusion and... [Continue Reading]Working in Travel, Tourism and Hospitality: How to Pick the Right Career Idea was first posted on May 1, 2015 at 9:04 am.©2013 "TourismExposed".
  • Travel, Tourism and Hospitality Careers: Three Myths That You Should Ignore

    Kimberly Ramsawak
    24 Apr 2015 | 6:11 pm
    Back in the day, do you remember showing your friends and family postcards and photos from your recent vacation or trip? We would be so excited to show each and every one of them, completely oblivious to the yawns and eye rolls we would receive as we described yet another picture of us on the beach,... [Continue Reading]Travel, Tourism and Hospitality Careers: Three Myths That You Should Ignore was first posted on April 24, 2015 at 9:11 pm.©2013 "TourismExposed".
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    Capture Africa Tours

  • Private South African Tour

    africa
    4 May 2015 | 2:51 pm
    Private Southern Africa Safari Southern Africa is home to incredible diversity in scenery and habitats. I fell in love with this area when I visited in January and met some inspiring people. I want YOU to experience this area from a new perspective and I’m excited to share that I’ve partnered with an amazing team to make it happen. Talk about perspective. When you stand beneath a 6 ton elephant you feel pretty insignificant. This gentle giant, Tembo, is a 35 year old male that weighs 6 tons and has 10 more years of growth. He’s an ambassador for protecting his species. I feel honored…
  • The Elusive Leopard

    africa
    26 Jan 2015 | 7:54 am
    I recently went to South Africa with one goal in mind…to be able to offer a completely different experience to our future participants. And I hit the jackpot in the Klaserie Game Reserve in South Africa. While driving into the Klaserie we spotted leopard tracks in the road that were heading in the same direction we were travelling. As we got out of the vehicle for a better view and to make sure they were leopard tracks, a movement caught my eye. About 50 yards off we spotted a leopard on the game trail but she headed into the brush after seeing us. We caught up to her and proceeded to…
  • the pamoja project

    africa
    5 Jan 2015 | 6:13 pm
    The Pamoja Project is a series of three short documentary films that tell the incredible story of three Tanzanian women working in the areas of education, microfinance, and health. In Swahili the world “pamoja” means together. Together alongside the women in these stories, we will share their incredible journey of hope, humanity, and empowerment as they work tirelessly to create real change for the people of Tanzania. Powerful and inspiring leadership already exists in Tanzania. We believe that sharing these stories across a broad audience will help to promote a cross-cultural…
  • Portable Hard Drives

    africa
    18 Sep 2014 | 8:43 am
    Portable External Hard Drive Take your laptop, and portable external drives to download your images from your CF/SD cards after you complete your day and head back to your camp or lodge. You can also hook your camera up directly to your laptop without taking the card out and using a CF card reader. Check your camera manual for the proper procedure on how to complete this task. Bring at least a 1-TB (Terabyte) hard-drive…I suggest two…and make copies of all the images you shoot. After you have downloaded the images off your cards copy them over to your external hard drive. After…
  • Protect the Black Rhinos

    africa
    20 Jul 2014 | 11:26 am
    With the precipitous decline of black rhinos across Africa in the 1970s, government wildlife agencies and conservation organizations increasingly turned to private landowners, non-profit organizations and indigenous communities to protect the few remaining animals. In Kenya, the number of black rhinos dropped from an estimated 20,000 to fewer than 300 animals, and the only way to prevent their complete extinction was to create high security sanctuaries. In 1983, David and Delia Craig set aside 5,000 acres of their ranch as the Ngare Sergoi Rhino Sanctuary; Anna Merz, a conservationist and…
 
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    Easy Expo 2015

  • Top 5 Indie Gigs of the Week 25-31 May

    Easy Expo Team
    25 May 2015 | 7:29 am
    Easy Expo 2015 - Your Own Expo, Powered by Locals Indie-Zone is once again back on track, with its usual Top 5 Indie Gigs of the week in Milan. Well, yeah, we’re talking about the whole week, but it’s almost all about Thursday… so don’t make plans for that evening! Mew + Mascara @ Tunnel – Wednesday 27th of May (Swedish Rock) Foxygen @ Tunnel – Thursday 28th of May (Indie Rock) The Gories @ Lo-Fi – Thursday 28th of May  (Garage Rock) Caribou @ Magnolia – Thursday 28th of May (Electronica) Hundebiss Records Night @ Surfer’s Den –…
  • Mercato Metropolitano

    Easy Expo Team
    24 May 2015 | 9:47 am
    Easy Expo 2015 - Your Own Expo, Powered by Locals WHERE: via Valenza 2, Milano WHAT: A temporary food market with the finest Italian street foods WHEN: Mon.-Thu. 11-24 / Fri. 11-2 / Sat. 9-2 / Sun. 9-24 SPECIALTIES: Well… everything, but you should really try a stuffed miassa, a sort of corn-made piadina, at Farinel On the Road. During the six months of Expo 2015, a 15.000 square-meters area behind the Porta Genova train station, a few steps away from the Navigli district, will host Mercato Metropolitano, a temporary food market open seven days a week. Local producers and Milanese…
  • Piano City Milano 2015

    Easy Expo Team
    19 May 2015 | 11:10 am
    Easy Expo 2015 - Your Own Expo, Powered by Locals Imagine the sound of a hundred pianos filling the air of a city like Milan. Well, actually you won’t have to imagine it, since it will become true thanks to Piano City Milano 2015, a music festival that will be held in town from Friday the 22nd to Sunday the 24th of May. Piano City Milano 2015 will bring piano music not only to standard venues in town, but also in the streets, in the squares and in the courtyards of Milan… and even inside its houses. Most of the concerts are free, but for a few of them it’s necessary to book…
  • Wired Next Fest 2015

    Easy Expo Team
    19 May 2015 | 9:54 am
    Easy Expo 2015 - Your Own Expo, Powered by Locals For the third year in a row, Wired Italia brings innovation on stage with a four days festival at Giardini Pubblici Indro Montanelli in Milan, near the Corso Buenos Aires district. From Thursday 21st to Sunday 24th of May, Wired Next Fest 2015 will host a series of conferences, meetings, workshops and concerts, all focused on future, innovation and creativity. The list of events is quite impressive, but you can find the full schedule on the Wired Next Festival 2015’s webpage. Sharing economy, music business, internet hoaxes and social…
  • Top 5 Indie Gigs in Milan 18-24 May

    Easy Expo Team
    18 May 2015 | 2:42 am
    Easy Expo 2015 - Your Own Expo, Powered by Locals From Jazz to R’n’B, from Pop to Southern Rock, it’s a great week to be in town: here’s the Top 5 Indie Gigs in Milan from Monday 18th to Sunday 24th of May according to our good old pals at Indie-Zone! Edipo @ Gattò – Monday 18th of May (Italian Pop) Chris Minh Doky @ Blue Note – Tuesday 19th of May (Jazz) Gov’t Mule @ Alcatraz – Wednesday 20th of May (Southern Rock) Micah P. Hinson @ Biko – Thursday 21st of May (Country) Neneh Cherry @ Fabbrica del Vapore – Saturday 23rd of May…
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