Tourism Industry

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  • How to Break into the Travel, Tourism and Hospitality Industry: The Ultimate Guide

    Tourism Exposed
    Kimberly Ramsawak
    16 May 2014 | 5:14 pm
    We all know someone who seems to be very lucky. They’re always either finding interesting new jobs, getting promotions or hanging out with people in positions of power. It seems as if they’re always at the right place at the right time. How do they do that? It might be easy to dismiss them as... [Continue Reading]How to Break into the Travel, Tourism and Hospitality Industry: The Ultimate Guide was first posted on May 16, 2014 at 8:14 pm.©2013 "TourismExposed".
  • About three decades ago a similar thing happened to the Swiss watch industry when…

    Effective Digital Marketing Solutions
    Joe Buhler
    7 Jul 2014 | 11:20 am
    About three decades ago a similar thing happened to the Swiss watch industry when they missed the digital watch explosion caused by the Japanese. With Swatch they were able to regain their strong position in the non-luxury segments. Steve took our Jobs, says Finnish Prime Minister | Cult of Mac Most of us couldn’t have been any more excited for the iPhone and iPad. Then again, most of us aren’t the Finnish Prime Minister. Speaking to Swedish finan This post has been reshared 1 times on Google+ View this post on Google+ Post imported by Google+Blog for WordPress. The post About…
  • Building Customer Focus into Organizational Silos

    Travel 2.0 Blog
    Troy Thompson
    10 Jul 2014 | 10:22 pm
    Silos exist in every organization. And for all the talk of tearing them down or somehow replacing them with social media, they serve a needed, structural purpose. The challenge for most organizations is that each silo — and the employees within it — is concerned and focused on their own numbers, metrics or goals. They view success from a vertical perspective. But, as our peer Christiaan Lustig notes, the customer often moves between silos horizontally. Which was the challenge for a recent higher-education client. Organizational goals were positioned and measured vertically through…
  • History, Hooch, and Hospitality: A Weekend Getaway to Shepherdstown, WV

    Plum Deluxe
    Carrie Keplinger
    31 Jul 2014 | 4:00 am
    Theater, music, craft distilleries, boutique shopping, delicious food, and gorgeous views of nature wrapped up in Southern hospitality: Sounds like refinement, right? Yet those usually aren’t the things that come to my mind when considering West Virginia. If you think this Appalachian state has nothing but rednecks and country music, well, the village of Shepherdstown is going to change your mind. Warm and welcoming, Shepherdstown is tucked into the panhandle of West Virginia, close to the state’s borders with Maryland and Virginia. Situated right along the Potomac River and chartered in…
  • Interview de EURAIL.COM : clientèle touristes chinois individuels en Europe

    Hotel i Tour - Cabinet d’ingénierie tourisme et etourisme - Focus marchés Asie et Chine
    claude Benard
    14 Jul 2014 | 9:12 am
    Une vidéo / interview de Eurail.com qui décrit bien les actions qu’ils ont mis en oeuvre pour mieux capter et servir la clientèle individuelle des touristes chinois qui se developpe partout dans le monde, et bien sûr aussi en Europe. Eurail.com a remporté récemment un Gold CTW Awards dans la category Product Innovation décerné par le COTRI lors du salon COTTM d’Avril à Beijing. PS : la vidéo est sur Youku, hébergée en Chine, cela prend un peu de temps à se loader ! Quelques mots sur Eurail.com Eurail.com vends en ligne des pass pour les trains en Europe et ceci pour…
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    Effective Digital Marketing Solutions

  • About three decades ago a similar thing happened to the Swiss watch industry when…

    Joe Buhler
    7 Jul 2014 | 11:20 am
    About three decades ago a similar thing happened to the Swiss watch industry when they missed the digital watch explosion caused by the Japanese. With Swatch they were able to regain their strong position in the non-luxury segments. Steve took our Jobs, says Finnish Prime Minister | Cult of Mac Most of us couldn’t have been any more excited for the iPhone and iPad. Then again, most of us aren’t the Finnish Prime Minister. Speaking to Swedish finan This post has been reshared 1 times on Google+ View this post on Google+ Post imported by Google+Blog for WordPress. The post About…
  • It's been broken for quite some time

    Joe Buhler
    1 Jul 2014 | 2:08 pm
    The initial pushback against the radical changes caused by the rise of the social web came especially from the C-suite and their hired PR hands! Now, they finally start to come around and none too soon, I might add. ‘Traditional Marketing Is Broken,’ Declares Richard Edelman | The Content Strategist, by Contently In Chicago today, the head of the world’s largest PR firm declared that the marketing industry has its business backward. Speaking to an audience of academics and brand marketing executives at De Paul University, Richard Edelman, who runs the eponymous agency as…
  • What is Digital Marketing?

    Joe Buhler
    25 Jun 2014 | 9:53 am
    Digital marketing industry is booming these days. It has changed the perception of the business owners, marketers and promoters. In the present time marketing experts are relying more on digital marketing techniques. Source: http://visual.ly Share this with your friends: Want to link to this page? Here is the link: Embed this on your site. Just copy and paste the code below… digital marketing trends small and medium businesses Courtesy of: http://buhlerworks.com/wordpress Digital marketing involves number of strategies and activities. These are search engine optimization (SEO), social…
  • Personalization will make them an even more formidable competitor to the traditional…

    Joe Buhler
    19 Jun 2014 | 6:36 am
    Personalization will make them an even more formidable competitor to the traditional accommodation providers. In addition, some local hosts will be able to provide in destination tips and make recommendations further adding to the value proposition. Airbnb wants to recommend trips to users before they even start to search for them — Tech News and Analysis Summary: The amount of data that Airbnb has about users and their accommodation preferences has grown to the point where the company believes it can start recommending trips to them before they have to search through the listings. View…
  • Great detailed post with a ton of information on the topic of social customer service….

    Joe Buhler
    16 Jun 2014 | 8:48 am
    Great detailed post with a ton of information on the topic of social customer service. Should even have some positive stats for the ROI crowd! What social customer service is really worth: stats You probably already know the marketing value of social media. You probably already know certain vanity metrics of social media. You possibly even know the detrimental effects of being bad at social media. View this post on Google+ Post imported by Google+Blog for WordPress. The post Great detailed post with a ton of information on the topic of social customer service…. appeared first on…
 
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    Travel 2.0 Blog

  • Building Customer Focus into Organizational Silos

    Troy Thompson
    10 Jul 2014 | 10:22 pm
    Silos exist in every organization. And for all the talk of tearing them down or somehow replacing them with social media, they serve a needed, structural purpose. The challenge for most organizations is that each silo — and the employees within it — is concerned and focused on their own numbers, metrics or goals. They view success from a vertical perspective. But, as our peer Christiaan Lustig notes, the customer often moves between silos horizontally. Which was the challenge for a recent higher-education client. Organizational goals were positioned and measured vertically through…
  • The Hidden Meaning Behind Handwritten Signs

    Troy Thompson
    8 Jul 2014 | 10:26 am
    Handwritten signs are a bad sign. A crumpled, often illegible admission that something is wrong. Department, peer or vendor, a mistake was made and the band-aid is a hastily posted sign. And rather than fix it, you ask the customer to work harder. Sure, not all signs are bad — nor are they all handwritten (comic sans joke goes here) — but most of them share an origin of confusion. Signals from Signs Two examples, two different types of handwritten signs — both signals of an underlying issue. Standing in line at the local movie theater on a rainy Sunday afternoon, I spotted…
  • Using Better Data to Create Better Experiences

    Troy Thompson
    1 Jul 2014 | 3:48 pm
    Data and research are foundational components of what we do for our clients. Our challenge is not creating a large volume of data to address a question, but rather finding and interpreting the right data. When determining the right questions to ask, we naturally encounter research / data gaps which require a thoughtful approach to overcome. Creating better customer experiences starts with using better data. Better data starts with identifying potential data gaps. Incorrect Questions Every client comes to us with a question, problem or challenge, but the ideal client invites our firm discuss…
  • The Impossible Task of Destination Marketing

    Troy Thompson
    29 Apr 2014 | 8:28 am
    I spend a lot of time exploring tourism destinations. I spend a lot of time creating strategy to encourage others to explore tourism destinations. The more I explore, the less I am convinced that destinations can be effectively explained to potential tourists. Sights and Sounds Yesterday, I spent the afternoon falling in love with Santa Monica. I watched locals and visitors alike searching for a retreat from the day. Noticed kids playing in the sand. Dogs out for a walk. A dance lesson in the front room of a house. A man painting in his garage. Three friends playing backgammon in a driveway.
  • 5 Tools for Tourism Consumer Research

    Troy Thompson
    25 Apr 2014 | 8:54 am
    A major component of our service design consulting with tourism organizations (DMOs, RTOs, CVBs) is observing the tourist to understand their behavior, motivations and path throughout the entire tourism experience to develop a strategy reflective of the consumer. Traditionally, this process has been completed using the traditional intercept survey method or perhaps even shadowing consumers as they experience a destination. However, both methods are limited by the scale and commitment required to capture unbiased responses and interactions from the consumer. Fortunately, the iPhone or Android…
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    Plum Deluxe

  • History, Hooch, and Hospitality: A Weekend Getaway to Shepherdstown, WV

    Carrie Keplinger
    31 Jul 2014 | 4:00 am
    Theater, music, craft distilleries, boutique shopping, delicious food, and gorgeous views of nature wrapped up in Southern hospitality: Sounds like refinement, right? Yet those usually aren’t the things that come to my mind when considering West Virginia. If you think this Appalachian state has nothing but rednecks and country music, well, the village of Shepherdstown is going to change your mind. Warm and welcoming, Shepherdstown is tucked into the panhandle of West Virginia, close to the state’s borders with Maryland and Virginia. Situated right along the Potomac River and chartered in…
  • Gaucho Nights: 4 Variations of Maté Tea Inspired by South American Cinema

    A Guest Writer
    30 Jul 2014 | 4:00 am
    Long beloved in South America, Yerba Maté (pronounced sherba matay) is finally having its moment in the spotlight in the rest of the world, too. This herbal tea is derived from a holly plant native to Argentina, and, as well as having health benefits in spades, it is a social experience central to just about any Argentinean gathering. In its purest form, maté has a distinctive, somewhat bitter taste, but whether you enjoy it the traditional way or jazz it up with other flavors, maté is a great way to add a gaucho twist to your tea parties — or to your film nights. A maté and movie…
  • Mixing Art With the Outdoors: A Weekend Getaway to Helena, Montana

    A Guest Writer
    24 Jul 2014 | 4:00 am
    You want a weekend getaway filled with art museums, theater performances, and gallery hopping. Your partner dreams about hiking, biking, and fishing in the great outdoors. How do you find a destination to make both of you happy? Plan a romantic getaway to Helena, Montana. My husband and I weren’t sure what to expect on the drive up Interstate 15 to Helena. All we knew about the “Queen City of the Rockies” was that the former gold rush town — and home to 50 millionaires by 1888 — morphed into Montana’s state capital once the gold was depleted in Last Chance Gulch. What we…
  • Shaken, Not Stirred: Perfect Iced Tea for a Warm Summer’s Day

    Carrie Keplinger
    23 Jul 2014 | 4:00 am
    Few things feel so good during warm weather as a nice, cold glass of iced tea. Just sipping it brings back memories of my mom’s sun tea, which was brewed by the gallon all summer long. Whether you’re an iced tea veteran or a beginner just exploring the world beyond the tea pot, this is our guide to brewing the best iced teas for all your warm weather needs. Choose Your Brew The first, and most important, step to making iced tea is deciding which tea you’re going to use. Just about any camellia sinensis-based tea will do well iced, though stronger teas like blacks, oolongs, and certain…
  • Slow-Cooked Summer: 3 Crock Pot Meals to Get You Through the Heat

    Carrie Keplinger
    22 Jul 2014 | 4:00 am
    It is too hot to cook. Like, seriously, you’d rather slum it with a box of ice pops and deal with the sugar rush than turn on your oven. However, since it’s not exactly feasible to subsist entirely on popsicles for the summer, here are our top three easy, delicious crock pot meals to sate your appetite and keep you from slaving away in a sweltering kitchen. Southern-Style Ribs I don’t know if they’re geographically accurate in name, but my local grocery store sells something called “southern-style” ribs. They’re not exactly ribs, but they’re not just pork, either; they usually…
 
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    Hotel i Tour - Cabinet d’ingénierie tourisme et etourisme - Focus marchés Asie et Chine

  • Interview de EURAIL.COM : clientèle touristes chinois individuels en Europe

    claude Benard
    14 Jul 2014 | 9:12 am
    Une vidéo / interview de Eurail.com qui décrit bien les actions qu’ils ont mis en oeuvre pour mieux capter et servir la clientèle individuelle des touristes chinois qui se developpe partout dans le monde, et bien sûr aussi en Europe. Eurail.com a remporté récemment un Gold CTW Awards dans la category Product Innovation décerné par le COTRI lors du salon COTTM d’Avril à Beijing. PS : la vidéo est sur Youku, hébergée en Chine, cela prend un peu de temps à se loader ! Quelques mots sur Eurail.com Eurail.com vends en ligne des pass pour les trains en Europe et ceci pour…
  • HoteliTour interview : Europe’s travel industry should become more Chinese-friendly

    claude Benard
    25 May 2014 | 11:09 am
    COTRI China Outbound Tourism Research Institute. Le COTRI China Outbound Tourism Research Institute est le premier institut de recherche indépendant dans le monde pour l’information, la formation, l’évaluation de la qualité, la recherche et le conseil ayant trait au marché chinois émetteur du tourisme. Depuis 2004 COTRI a soutenu des acteurs régionaux, nationaux et internationaux du tourisme privé et public et des détaillants locaux partout dans le monde. Le siège social du COTRI est situé à Heide / Allemagne, avec des bureaux chinois à Beijing, Shanghai et Guangzhou et un…
  • Newsletter AVRIL 2014 du COTRI China Outbound Tourism Research Institute

    claude Benard
    11 May 2014 | 9:17 am
    COTRI China Outbound Tourism Research Institute. Le COTRI China Outbound Tourism Research Institute est le premier institut de recherche indépendant dans le monde pour l’information, la formation, l’évaluation de la qualité, la recherche et le conseil ayant trait au marché chinois émetteur du tourisme. Depuis 2004 COTRI a soutenu des acteurs régionaux, nationaux et internationaux du tourisme privé et public et des détaillants locaux partout dans le monde. Le siège social du COTRI est situé à Heide / Allemagne, avec des bureaux chinois à Beijing, Shanghai et Guangzhou et un…
  • Newsletter MAI 2014 du COTRI China Outbound Tourism Research Institute

    claude Benard
    11 May 2014 | 4:31 am
    COTRI China Outbound Tourism Research Institute. Le COTRI China Outbound Tourism Research Institute est le premier institut de recherche indépendant dans le monde pour l’information, la formation, l’évaluation de la qualité, la recherche et le conseil ayant trait au marché chinois émetteur du tourisme. Depuis 2004 COTRI a soutenu des acteurs régionaux, nationaux et internationaux du tourisme privé et public et des détaillants locaux partout dans le monde. Le siège social du COTRI est situé à Heide / Allemagne, avec des bureaux chinois à Beijing, Shanghai et Guangzhou et un…
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    Tnooz

  • The travel sharing economy is having its Napster Moment right now

    Special Nodes
    31 Jul 2014 | 11:43 am
    Remember 1999? Sure you do. The dotcom bubble was in full effect: come up with any idea, really any idea, and add “.com” to it, and you could raise millions. We now know in hindsight that many of these “businesses” amounted to nothing. As a whole, though, the revolution that time begot continues to impact our lives. NB: This is an opinion by Andrew McConnell, co-founder and CEO of VacationFutures. Take one example: Napster. At the time this startup completely changed how music was acquired and consumed. No longer did you need to buy a physical CD. Heck, you didn’t…
  • New US rankings for travel apps: Delta, Uber, and Hotels.com top the lists

    Sean O'Neill
    31 Jul 2014 | 9:30 am
    Tracking the success of mobile apps remains more of an art than a science. But comparisons and estimates are becoming more plausible thanks to new travel and transportation app indexes from App Annie, a Beijing-based mobile analytics company. App Annie’s statistics for downloads are cited by investment analysts more often than any other market research firm’s data, though rival Onavo is favored when it comes to estimates of revenue and in-app purchases. Helpfully, App Annie’s new monthly travel indexes categorize apps by four subcategories: “travel aggregator”,…
  • Understanding digital accessibility and opportunities in the travel industry

    Kevin May
    31 Jul 2014 | 9:20 am
    At least 1.1 billion people globally have a disability, controlling over $4 trillion annually – a market the size of China. Whatever your niche, that’s a big slice of potential business that simply can’t be overlooked. Are you turning away business because your website isn’t accessible? Many travel businesses are doing what they can to accommodate disabled people at their destination, and every carrier is geared up for disabled travellers. But many potential customers struggle to research and book their travel online. Many businesses know about the legal risk of not having an…
  • GetYourGuide raises $25 million as tours and activities take centre stage

    Kevin May
    31 Jul 2014 | 4:53 am
    Who said tours and activities is a tricky sector? Not TripAdvisor, it seems, nor GetYourGuide after raising $25 million in Series B. The latest injection comes via Spark Capital and Highland Capital Partners, both of which previously supported the Series A round for the online marketplace for tours and activities. GetYourGuide raised $4.5 million just seven months ago, with investment from Kees Koolen and Fritz Demopoulos, ex-respective CEOs of Booking.com and Qunar. The company’s Series A was almost exactly 12 months before when it captured $14 million. In what some might consider to…
  • The rise of mobile ad spending in the travel industry

    Special Nodes
    31 Jul 2014 | 3:39 am
    A sea of change is coming to the digital ad spend landscape in the travel industry. NB: This article is written by Mary Russell, a copywriter at PhoCusWright. Desktop spend on the decline While travelers still use desktops for a significant portion of their travel research and shopping, the share of ad spend is shifting to mobile devices. As travelers increasingly use smartphones and tablets across the travel planning process, ad spend will focus more on mobile, and less on desktops. Travelers still uncomfortable buying on mobile While mobile device usage has exploded and ad spend on those…
 
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    Bill Geist's Zeitgeist

  • Who Writes this Guy's Stuff?

    Bill Geist's Zeitgeist
    30 Jul 2014 | 10:26 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/billgeist Update your reader now with this changed subscription address to get your latest updates from us.
  • Time to Reconsider?

    Bill Geist's Zeitgeist
    29 Jul 2014 | 6:00 am
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  • Paying for Air

    Bill Geist's Zeitgeist
    28 Jul 2014 | 6:39 am
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  • Robin Zander

    Bill Geist's Zeitgeist
    25 Jul 2014 | 6:38 am
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  • True Relationships

    Bill Geist's Zeitgeist
    24 Jul 2014 | 5:43 pm
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    Canadian and World Tourism

  • Amazing new attraction from Brewster Canada: The Glacier Skywalk in Jasper National Park

    Jaime Horwitz Rodriguez
    7 Jul 2014 | 8:14 am
    Canada is blessed with amazing natural resources and stunning natural beauty. While our great cities have come of age and getting better as world class urban destinations, our great outdoors is still what most people associate Canada with. So it makes sense to develop attractions that help us and our visitors enjoy more of the spectacular places we have. The Glacier Skywalk developed by Brewster Travel Canada is a great example. It's simply spectacular! The Glacier Skywalk is located few kilometres from the The Glacier Discovery Centre on the Icefields Parkway HWY 93N in Alberta.
  • Bonne Fête du Canada!!! Happy Canada Day!!! May you continue to be an example to the world...

    Jaime Horwitz Rodriguez
    1 Jul 2014 | 8:23 am
    Happy 147th Birthday Canada!!! May you continue to be an example to the world as a place where people of all races, all religions, all languages, all nationalities and sexual preferences can come together and live in peace without fear of discrimination on the basis of just about anything and enjoy each other's diversity. May your vast expanses of land and sea stay clean and remain as beautiful as ever. May your flora and fauna thrive. May your history remind all Canadians that collaboration, consensus and respect go farther than divisiveness and discord. And may your Hockey teams continue to…
  • Douglas Coupland's Gumhead, fun head.

    Jaime Horwitz Rodriguez
    21 Jun 2014 | 12:12 pm
    Walking downtown Vancouver, I came across this sculpture outside the Vancouver Art Gallery. It's surface caught my eye. On closer inspection, I realized the colorful dots are pieces of chewed gum. The Art Gallery commissioned Douglas Coupland to create it. "Gumhead is a seven-foot tall self-portrait that the artist has described as "a gum-based, crowd-sourced, publically interactive, social-sculpture self-portrait." Viewers and passersby are encouraged to apply their own chewed gum to the sculpture so that over the summer months it is transformed, eventually obscuring the artist's face…
  • What happened in March? Canada's international tourism numbers took a big dive!

    Jaime Horwitz Rodriguez
    4 Jun 2014 | 11:57 am
    March inbound tourism numbers for Canada are dismal. What happened? It's not like the loonie appreciated considerably, on the contrary, the loonie has been hovering around $0.90 US for months. Statistics Canada and the CTC reported the following numbers for March 2014.Australia 9,463   -11.2%Brazil 4,952  -2.5%China 18,386 +21.2% France 22,685 -8.1%Mexico 10,115 -25.5%UK 8,053 - 8.2%United States 1,113,000 -10.4%Germany was also down compared to March 2013. Canada's Q1 numbers were below last year's from all inbound regions except Asia. Clearly something is going…
 
 
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    Marketing Times for the Hotel & Travel Industry from Net Affinity | Hotel Marketing News

  • Is your website optimised for Google Universal search?

    William
    29 Jul 2014 | 7:19 am
    In a previous blog post we discussed how can inbound marketers develop a local search strategy in order to increase websites footprints beyond text links in search results. In this blog post we will try to shed more light on the Google universal search concept and develop an optimisation plan that enhances search presence in verticals through images and videos. By implementing this strategy you will give your website the chance to gain more visibility in search engines by introducing different types of content and enhance your site?s search presence. IMAGE SEARCH One factor differentiating…
  • #Top30 Hotels UK Hotels on Twitter #Top30UKHotels

    William
    29 Jul 2014 | 1:12 am
    It’s time for this week’s Top 30 UK Hotels on Twitter list. Well done to The Grove Hotel and The Connaught for moving up this week’s list. Download this list as a PDF here Rank Hotel Location Followers 1st Fairmont Hotels Nationwide 94,300 2nd Chesterfield Hotel Mayfair, London 78,000 3rd Premier Inn Nationwide 36,400 4th The Savoy London 35,300 5th Celtic Manor Resort Newport South Wales 34,200 6th Claridge’s London 32,100 7th Beech Hill Hotel Windermere 31,800 8th Fallowfields Oxfordshire 28,400 9th Le manoir Oxfordshire 26,500 10th The Dorchester London 25,100 11th…
  • Top 30 Irish Hotel Pages on Facebook #Top30IEHotels

    William
    28 Jul 2014 | 2:45 am
    It’s time for this week’s Top 30 Irish Hotels on Facebook list. Congratulations to all who have made the Top30This week! Well done to The Townhouse Hotel Dublin, Maldron Hotels and Jurys Inn for moving up the list this week. Download list as PDF here Rank Hotel/Group Location Fans 1 The Glenside Hotel Louth, Leinster, Ireland 58791 2 Bewleys Hotels Dublin, Leinster, Ireland 56212 3 Galgorm Resort & Spa Antrim, Ulster, Ireland 54468 4 Slieve Russell Hotel Cavan, Ulster, Ireland 51629 5 The G Hotel Galway, Connacht, Ireland 47400 6 Fota Island Resort Cork, Munster, Ireland 39476…
  • #Top30 Hotels Irish Hotels on Twitter #Top30IEHotels

    William
    25 Jul 2014 | 2:44 am
    Hi everyone, Thank you for your interest in this week’s Top 30 Irish Hotels on Twitter list! Well done to the Carton House and Culloden Estate for moving up the list! Download the list as a PDF here Rank Hotel Location Followers 1st Jurys Inns Hotels Nationwide 15,800 2nd Cliff House Hotel Co. Waterford 12,900 3rd The Merchant Hotel Belfast, Northern Ireland 12,300 4th Mount Juliet Co. Kilkenny 12,200 5th Ballymaloe Co. Cork 12,100 6th Ireland Blue Book Nationwide 10,300 7th Fota Island Resort Co. Cork 8,555 8th Carton House Co. Kildare 7,813 9th Sheen Falls Lodge Co. Kerry 7,802 10th…
  • The OTA Billboard Effect: The Real Story

    William
    24 Jul 2014 | 3:24 am
    Source: HotelMarketingInsights.Com Everyone seems to be weighing in on whether or not the infamous “billboard effect” still exists and to what extent. What exactly is the “billboard effect” anyway? As Adam Anderson, Director of Industry Relations at Expedia explained in our recent webinar on mobile, it’s the increased exposure a hotel receives because they’re listed on a 3rd party travel channel. This listing not only has promotional benefits, but importantly, results in a lift in reservations through the hotel’s own distribution channels, including…
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    Small City Branding Around the World

  • What Were the Two Words Steve Jobs Hated Most?

    Bill Baker
    27 Jul 2014 | 2:25 pm
    According to Kyle Russell in a recent Entrepreneur article the two words that Steve Jobs hated most were “marketing” and “branding”. Jobs reckoned that people too readily “associated branding with advertising and commercials and artificial things”. He felt that people’s relationship with the product was much more important. He considered that educating the customer was of greater importance than marketing, which he felt meant that the product had to be “sold” or pushed because it wasn’t relevant enough. Interestingly, Jobs treated marketing and sales launches as…
  • What Does Phil Collins’ Love of the Alamo Tell Tourism Marketers?

    Bill Baker
    14 Jul 2014 | 9:20 am
    It turns out that English singer Phil Collins has been captivated since he was five years old by the Battle of the Alamo in San Antonio TX. He has been so captivated by it that he has become the largest private collector of Alamo memorabilia by amassing over 200 artifacts associated with the 1836 battle. His collection includes Davy Crockett’s leather shot pouch and one of four of his remaining rifles, a pair of powder horns, muskets belonging to Mexican soldiers and one of the original Bowie knives made famous by Alamo defender Jim Bowie, and much more. Explaining how this came about,…
  • Will Tour de France Boost Yorkshire, England’s Tourism?

    Bill Baker
    30 Jun 2014 | 9:39 am
    The Tour de France gets underway in Yorkshire this week. Yes, that’s right, Yorkshire as in England. The world’s biggest annual sporting event will roll out of Leeds and wind its way through small villages and idyllic countryside. The event is expected to generate over £100 million ($170 mill.). While there are the obvious short term economic benefits, the real objective behind the strategy to host this most French of events is publicity. But despite the great beauty and history of Yorkshire, the invitation has not getting across to foreign tourists. Only 3% of visitors to the UK last…
  • Seriously Dudes, You Want Tourism?

    Bill Baker
    13 Jun 2014 | 9:04 am
    During the past week, stories from different parts of the world caught my eye because of their impact on the image of places and their possible appeal as destinations. Firstly, I was more than a little intrigued as to what the recently elected Syrian Prime Minister, Dr. Wael al-Halqi, had on his mind when he presented 24 investment sites for small and medium tourism projects in the war ravaged country. With no end in sight to the country’s civil war, he seems quite premature in gearing up for tourism. Then India’s new tourism minister announced a loosening of visa rules to boost Indian…
  • All Cities are Competing Whether They Like It or Not!

    Bill Baker
    28 May 2014 | 10:29 am
    Several months ago while discussing the possibilities of conducting research for the development of a brand strategy we asked the executive director of a Chamber of Commerce, “Which nearby destinations and cities do you consider to be your main competitors?” She replied, “None of them, because we try to get along with all of them.” This response revealed two unsettling things. First, though it is your customers who determine who your competitors are, this organization did not seem to have a customer focus or realize the power of the customer’s options or ability to choose. Second,…
 
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    We LOVE Roatan Blog!!

  • All About: Typico

    Rika in Roatan
    27 Jul 2014 | 3:02 pm
      On Roatan, there are a lot of non-tourist restaurants where you can get a ‘typico’ plate – a (usually) cheap meal of local fare. Here, this usually consists of something fried, plenty of starch, and some type of vegetable side that almost always features cabbage. The islanders looooooooooooooooove their cabbage. Okay – confession – I. LOVE. THESE. I ate from the staff kitchen at a resort for lunch every day for almost a year. And while I grew two clothing sizes (no jokes), I always looked forward to my lunch. whole fried jack, coconut rice & beans,…
  • Let’s Talk About the Creepy Crawlies!

    Rika in Roatan
    24 Jul 2014 | 10:48 am
    Roatan is an island that has plenty of lush tropical jungle. It’s beautiful, but it’s also home to some creepy crawlies! Now, I can get down with these creatures, but I know some of you can’t, so for each of them I’ll let you know what your chance is of seeing one outside of the bush. I used to live in the jungle, so these are all my pics from ones I’ve seen around. 1. Snakes Everyone’s favorite! Snakes on a plane! No, wait – snakes in the jungle! The majority of snakes on Roatan are boa constrictors, and what the islanders like to call…
  • Crazy Cures: Island Bush Medicine

    Rika in Roatan
    21 Jul 2014 | 1:57 pm
      Hanging out with local islanders daily teaches me all kinds of things – some I like to know, some I’d rather not (all the different ways to skin a guatusa, a local rabbit, springs to mind). One thing that I’ve learned about over the last two years is ‘bush medicine’ or using local herbs, roots, plants, etc. for healing different kinds of ailments. Mostly the guys like to tell you it’s ‘good for the hammer’ (I’ll let you use your imagination) for basically every type of bush medicine, but there are specific plants for different…
  • All About: Baleadas

    Rika in Roatan
    17 Jul 2014 | 10:59 am
      ‘All About’ is a new series detailing things found on Roatan and the Bay Islands! If you are not yet acquainted with this Honduran specialty that cures hunger, hangovers, and can be eaten with one hand while you rip around on your scooter… get ready! A baleada (bal-ee-ah-dah) is a typical snack found all over Honduras. In Roatan, you can find them at almost every restaurant, as well as little food stands that pop up in the evenings. To make a baleada, first you need to make a fresh flour tortilla. If you get a chance, watch the lady flatten out the piece of dough with her…
  • Commissioning the Artist: Dear Rika

    Avi DSouza
    16 Jul 2014 | 9:04 am
    Dear Rika, you are in the most captivating place on earth yet you choose to sit behind a computer and write. There is a reason.  What we love ultimately bubbles to the surface. You are a writer. In the same way a dancer must dance. Write with your heart, transcend practicality. Transcend doubt. Transcend what your audience wants to hear, what make sense,  what the search engines rank. We can’t write for the common denominator. We can only write for ourselves. Avi
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    Fairplex Insider

  • Fairplex Snapshot: Lunch on the Farm

    Heather
    29 Jul 2014 | 6:26 pm
    We enjoyed a delicious lunch out on our Farm this afternoon! Our chefs cooked up some yummy flatbreads, topped with grilled vegetables, fruit and herbs. We couldn’t get enough! Meals served fresh on The Farm  Our flatbreads will be served … Continue reading →
  • 3 Summer Evening Family Fun Ideas

    Heather
    21 Jul 2014 | 11:30 am
    One of our favorite parts of summer are relaxing evenings. Clear night skies and soft, warm winds are ideal for outdoor activities. Whether it’s BBQs, pool parties, star gazing or bonfires, there is plenty to do all summer long. Keep … Continue reading →
  • KABOOM! at Fairplex

    Heather
    9 Jul 2014 | 2:57 pm
    The 27th annual KABOOM! celebration welcomed growling monster trucks, twirling moto X stuntmen and a roaring crowd into Fairplex on 4th of July. A community favorite, KABOOM! delivered on noise, adrenaline and a beautiful fireworks finale. KABOOM! at Fairplex  Things … Continue reading →
  • Fairplex Snapshot: 4th of July Wedding at the Sheraton

    Heather
    8 Jul 2014 | 11:00 am
    11 bridesmaids. 11 groomsmen. Eight musical numbers. One pair of happy newlyweds. This 4th of July the Sheraton Hotel played host to Augie and Crystal’s gorgeous wedding ceremony and reception. We can’t wait to spill the whole story to you, … Continue reading →
  • July at Fairplex

    Heather
    1 Jul 2014 | 12:28 pm
    July has swooped down upon us in a flurry of sunshine, warm weather and summer plans. We are busy preparing for the 2014 Los Angeles County Fair (LACF) but we still have plenty of fun things going on this month. … Continue reading →
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    ReadyClickAndGo'S Blog

  • Qingdao – Ganbei with the World!

    Tara Goldsmith
    31 Jul 2014 | 1:11 am
      The flight was very short; less than 45 min over the Bohai Sea and the only service we received was a small bottle of water.  It was a very unusual gift considering that we were flying to... If you enjoyed the post, make sure you subscribe to the RSS feed.
  • Cruising to Durres, Albania – Things to see and do

    Tara Goldsmith
    21 Jul 2014 | 2:09 am
    When you’re cruising the Adriatic Sea one of the most popular cruising stops in Albania is Durres. The cruise ship port is in the heart of the city, so when you disembark you won't have to travel far... If you enjoyed the post, make sure you subscribe to the RSS feed.
  • Belgrade Fortress

    Tara Goldsmith
    26 Jun 2014 | 1:19 am
    History of Belgrade Fortress Present-day Belgrade and its must-see fortress are located on the right bank of River Sava and was originally established as a Roman military camp to protect its eastern... If you enjoyed the post, make sure you subscribe to the RSS feed.
  • UNESCO sites in China – Video

    Tara Goldsmith
    23 Jun 2014 | 2:31 am
    Do you know how many UNESCO World Heritage Sites there are in China? Check out this cool video. If you wish to visit UNESCO World Heritage Sites in China please email Tara@ReadyClickAndGo.com or... If you enjoyed the post, make sure you subscribe to the RSS feed.
  • 20 things you didn’t know about the guy who sparked off the First World War

    Tara Goldsmith
    16 Jun 2014 | 3:24 am
    1. The Idea of assassinating top Austro Hungarian royalty wasn’t Gavrilo Princip’s - In 1910 an unsuccessful attempt was made to kill the Emperor, Franz Josef, on his visit to Mostar, and the same... If you enjoyed the post, make sure you subscribe to the RSS feed.
 
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    Tourism Exposed

  • How to Get a Travel, Tourism and Hospitality Job Without Experience

    Kimberly Ramsawak
    29 Jul 2014 | 6:31 pm
    The travel, tourism and hospitality industry has remained to be one of the top industries that is recession resistant and is the only industry that has continued to add jobs to the global economy on a consistent basis. Therefore, it’s no surprise that many people who want to combine their love of travel with making a... [Continue Reading]How to Get a Travel, Tourism and Hospitality Job Without Experience was first posted on July 29, 2014 at 9:31 pm.©2013 "TourismExposed".
  • How to Get and Keep the Attention of Travel, Tourism and Hospitality Professionals

    Kimberly Ramsawak
    17 Jun 2014 | 8:39 pm
    In Part 2 of how to break into the travel, tourism and hospitality industry, we talked about where the best places are that you need to be in order for you to meet and connect with professionals in the travel, tourism and hospitality industry and how to separate yourself from other job seekers. Now let’s... [Continue Reading]How to Get and Keep the Attention of Travel, Tourism and Hospitality Professionals was first posted on June 17, 2014 at 11:39 pm.©2013 "TourismExposed".
  • Best Places to Connect with Travel, Tourism and Hospitality Professionals

    Kimberly Ramsawak
    3 Jun 2014 | 6:41 pm
    In Part 1 of how to break into the travel, tourism and hospitality industry, we talked about the two-part framework on how to really connect versus just network with successful people in the industry, using the Tree Trunk Effect and the Give, Give, Give Ask Model. Now let’s talk about where the best places are... [Continue Reading]Best Places to Connect with Travel, Tourism and Hospitality Professionals was first posted on June 3, 2014 at 9:41 pm.©2013 "TourismExposed".
  • It’s My Birthday!

    Kimberly Ramsawak
    18 May 2014 | 5:36 am
    I turn 38 today, and I was thinking about all of the cool things that happened in the last year. I got to take incredible trips: And, my son Evan had his first birthday! Towards the end of the last year, I took the leap and started Tourism Exposed, a community designed to help people... [Continue Reading]It’s My Birthday! was first posted on May 18, 2014 at 8:36 am.©2013 "TourismExposed".
  • How to Break into the Travel, Tourism and Hospitality Industry: The Ultimate Guide

    Kimberly Ramsawak
    16 May 2014 | 5:14 pm
    We all know someone who seems to be very lucky. They’re always either finding interesting new jobs, getting promotions or hanging out with people in positions of power. It seems as if they’re always at the right place at the right time. How do they do that? It might be easy to dismiss them as... [Continue Reading]How to Break into the Travel, Tourism and Hospitality Industry: The Ultimate Guide was first posted on May 16, 2014 at 8:14 pm.©2013 "TourismExposed".
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    LEGOLAND Florida Blog - Behind the Brick

  • REMINDER: Join our LEGOLAND Florida Forum, it’s fun and easy!

    Mark Layton
    21 Jul 2014 | 4:00 pm
    If you haven’t already, now is the time to join our LEGOLAND Florida Forum! When you join you become a member of a family fun community with the following benefits: Friendly community where you can ask your questions and get answers. Easy registration with your Google+, Facebook account or register for a new account. Post […] The post REMINDER: Join our LEGOLAND Florida Forum, it’s fun and easy! appeared first on LEGOLAND Florida Blog - Behind the Brick. Related posts: About LEGOLAND Florida’s List of 2013 Calendar of Events Welcome to Behind the Brick
  • LEGOLAND Florida’s Move It Movement Tour Aug 9th – 10th

    Mark Layton
    18 Jul 2014 | 1:11 pm
    Cartoon Network’s Move It Movement Tour is a summertime traveling event targeting youth 6-14 and their parents, presented in partnership with the President’s Council on Fitness, Sports & Nutrition and in support of First Lady Michelle Obama’s Let’s Move! initiative. Traveling from coast to coast, the tour will ultimately make its way to the gulf coast for […] The post LEGOLAND Florida’s Move It Movement Tour Aug 9th – 10th appeared first on LEGOLAND Florida Blog - Behind the Brick. Related posts: World of Chima Attractions World of Chima at LEGOLAND Florida…
  • LEGOLAND Florida 4th of July Fireworks 2014

    Mark Layton
    3 Jul 2014 | 12:29 pm
    LEGOLAND® Florida will celebrate the 4th of July with a big bang for the Independence Day event – Red, Brick & Boom from July 4-6 with extended hours until 9:00 pm.  To get in the mood you should definitely join the “Super Brick” American Flag Build, built out of hundreds of LEGO® bricks on July 4, while listening to some […] The post LEGOLAND Florida 4th of July Fireworks 2014 appeared first on LEGOLAND Florida Blog - Behind the Brick. Related posts: LEGOLAND Florida’s List of 2013 Calendar of Events Pirates’ Cove Attractions Character Meet & Greet
  • LEGOLAND Florida opens the Famous Florida shaped pool.

    Mark Layton
    3 Mar 2014 | 7:48 am
    LEGOLAND Florida announced that they will open the famous and historical Florida shaped pool located in the Botanical Gardens.  This famous pool was built for the set for the 1953 movie “Easy to Love” with Esther Williams. Since this is located in the Botanical Gardens, I’m not sure how they are going to work out […] The post LEGOLAND Florida opens the Famous Florida shaped pool. appeared first on LEGOLAND Florida Blog - Behind the Brick. Related posts: LEGOLAND Florida Tips & Tricks & Trivia Cypress Gardens Shopping
  • LEGOLAND Florida Hotel coming to Winter Haven in 2015

    Mark Layton
    21 Nov 2013 | 7:45 am
    Today LEGOLAND Florida officially announced they are starting construction on the new LEGOLAND Florida Hotel here in Winter Haven, FL. During the announcement Adrian Jones, General Manager of LEGOLAND Florida, stated that construction will begin in 2014 and should be finished by early to mid 2015.  Once completed the official LEGOLAND Florida Hotel will feature 152 […] The post LEGOLAND Florida Hotel coming to Winter Haven in 2015 appeared first on LEGOLAND Florida Blog - Behind the Brick. Related posts: New Announcement from LEGOLAND Florida coming soon All LEGOLAND parks Miniland…
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    CAPTURE AFRICA TOURS

  • Protect the Black Rhinos

    africa
    20 Jul 2014 | 11:26 am
    With the precipitous decline of black rhinos across Africa in the 1970s, government wildlife agencies and conservation organizations increasingly turned to private landowners, non-profit organizations and indigenous communities to protect the few remaining animals. In Kenya, the number of black rhinos dropped from an estimated 20,000 to fewer than 300 animals, and the only way to prevent their complete extinction was to create high security sanctuaries. In 1983, David and Delia Craig set aside 5,000 acres of their ranch as the Ngare Sergoi Rhino Sanctuary; Anna Merz, a conservationist and…
  • Walk With Rangers

    africa
    8 Apr 2014 | 8:24 am
    Have you always wanted to support a cause and wondered how you as one person can make a difference? If you’re ready to take action, join me this June on a “Walk With Rangers” through Kenya and Tanzania! We’ll be walking side by side with Rangers from these two countries to raise awareness of the unprecedented rate these countries are losing wildlife, to gain funds for critical projects, and to promote education on conservation and wildlife protection. On June 10, 2014, Raabia Hawa, the Honorary Game Warden for the Kenya Wildlife Service, will embark on an iconic “Walk With…
  • Emuratare

    africa
    23 Mar 2014 | 10:48 am
    Africa is rich in wildlife and immense never ending landscapes. People come from all over the world to witness all that Africa has to offer, yet what truly holds the continent together are it’s people. This image is a prime example of the people that welcome you with open arms and warm smiles. These young Massai boys are on their way to becoming men. They have recently undergone the ritual of Emuratare which is indicated by their white geometric face paint. The young warriors wear paintings on their face after their circumcision has taken place. What amazed me about these young men was the…
  • Wild Clips

    africa
    13 Mar 2014 | 12:00 pm
    Wild Clips will feature some of the best videos I can find on the web dealing with nature and wildlife in Africa. Some of these short videos will be my own and I will indicate if they were filmed by myself and where. This first clip has to do with a Gnu crossing a river in the Maasai Mara which is in Kenya. Hippos are extremely dangerous animals and kill more humans than any other animal in Africa. Seeing this hippo advance on a croc which was ready to take the Gnu underwater is amazing but whats even more insane is that the hippo actually sticks around and seems to guard and protect the Gnu.
  • Eyes Wide Shut

    africa
    2 Mar 2014 | 9:13 am
    The Black backed Jackal above really doesn’t know about eye dominance. Is he left eye or right eye dominant? Are you right or left eye dominate and should you really care? Have you ever even thought about this while looking through the viewfinder of your camera? How do you look through your camera when taking pictures? Do you keep one eye open and close the other or do you keep both eyes open. So your asking yourself where am I going with this and why? I am going to guess that the majority of you focus or view with one eye shut, and the other open while looking through the viewfinder. It…
 
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